Do You Believe In Direct Marketing?
Welcome to another issue of the Insurance Agents Marketing Letter...And Thank you for subscribing.
If you are a new subscriber you should browse through the archives (links are
below). There's lots of good stuff in there.
I just came back from Seattle where I was attending a marketing conference
(direct marketing, the only marketing that works). One of the speakers, Paul
Hartunian, was amazing. Paul is a f.r.e.e. publicity WIZARD. It was worth
attending it just to hear him speak. I got ideas simply by watching him
work the room!
And on top of that, his speech reminded me of the power of f.r.e.e. publicity,
and how effective it can be for any business. Yes, even insurance and financial
planning. Actually, more so.
I will provide some tips on this some other time. I've used f.r.e.e. publicity
myself, and continue to use it. You should to.
It's spring, and the weather is getting better and better. More time to spend
outdoors, and what better time to start marketing yourself and your business
more effectively, and more often.
Here are a few questions for you. If you answer NO to one or more, you are
not in the game...or at least you are leaving tens of thousands of dollars --
hundreds of thousands -- on the table:
- Have you established your prospecting system?
- Are you sending out your newsletter every month?
- Are you sending out a referral request letter, or using your newsletter
as a referral system (if you don't know what I mean by this, you should get
ARMS, or at least PMS).
- Have you sent out a thank you letter to your clients?
- Are you sending out press releases?
- Is your seminar ready to go?
- Are you backending other products and services to your current clients?
- Are you joint venturing with other financial service providers, including
real estate agents, attorneys, etc.?
- Are you building your mailing list and marketing to it relentlessly?
You might be thinking, 'Yes, but I sell mortgage insurance, most of these
don't apply to me!' WRONGO!
You can be doing all of the above, and much more.
See, most businesses fail or don't achieve a fraction of their potential because
of a flawed belief system. If you believe that you can't do something, you can't.
But if you believe you can, you will. Sounds simple, doesn't it.
It is simple. But unfortunately many agents and planners form opinions and
belief systems about marketing and client attraction that are simply wrong.
For example, I can't count the number of times I've heard the following:
"I've tried direct mail (direct marketing), and it didn't work".
"I've tried sending press releases and it didn't work".
"Nobody will respond to that, it's unprofessional".
And the one that I hear the most often is...drum roll please..."My
clients are different, they don't respond to this kind of marketing."
You are what you believe. I can't change that. But you can...
I can point the direction to proven marketing secrets and methods. And if you
don't believe they will work, or if you believe that your clients are different,
then you will continue doing whatever you are doing, and if you work real real
hard, you will grow your practice and do well.
Or, if you want to work smarter and change your belief system, you will believe
that direct marketing works (and it does), you will achieve better results,
My Very Best
Dollar Prospecting Letters
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