Are You Getting A 90% Appointment Ratio?
Dear Valued Subscriber,
One of the most lucrative markets to target in your lead generation efforts
is the business owner. Especially if you target a specific industry (see more
on this later, or for the in-depth mini system please refer to my Avalanche
Response Marketing System).
There are many ways of marketing to business owners. For example, you can use
direct mail and
offer compelling reasons why they should call you to schedule an appointment.
99% of the agents and planners do it all wrong. One of the main reasons
is they lead with an insurance product, which instantly triggers a defensive
mechanism in your prospect and they toss your stuff in the trash.
I've written entire courses and manuals on this subject. But I recently spoke
with an old friend of mine, and he has been leading with a unique group product
in his direct mail and tele-prospecting
efforts and getting a 90% response rate and a 90% appointment ratio!
in depth article here.
All my best to you,
My Very Best
© 2006 www.Insurance-Leads-Advisor.com