Annuity Lead System Generates Leads Online...

Annuity Lead System Part 1: Online Marketing Tips for Financial Advisors and Agents...

Here's a simple annuity marketing system that will generate annuity leads online so you can start selling more annuities.

First, go to Google's keyword tool. Then, type into the keyword tool different keyword ideas related to 'annuity'.

For example, start with 'annuity'. Here's a few keywords that show up...

As you can see there are quite a few searches on a local level. You can also see the column for Global searches if you are a Global marketer. But I want to focus on a local annuity lead system.

Annuity Lead System Part 2:

What you want to do is build your list of keywords and use them in your pay per click (ppc) campaign so that you get instant traffic to your annuity lead generation site (more important information on this in a moment).

Secondly, you want to use your keyword list for article writing. Write articles around each keyword phrase and post them to your website so that you can get free traffic. Free traffic is what everyone wants because it's the best traffic and you cost per lead will be low. It's a smart decision for a good long term annuity lead system. This will take a bit longer, but it's very important.

For example, one article will be about 'variable annuities', another article will be about 'fixed annuities'.

Annuity Lead System Part 3:

As you build your annuity lead system, don't stop there. Search for other phrases that people might be searching for and create a PPC campaign around those keywords as well. For example, try searching for 'annuity information', or 'annuity guide'. Keep digging around because there are lots of keyword phrases to be found, and the harder you search the more likely your competition isn't and therefore you'll find keywords that will have less competition on a PPC basis AND on an organic search basis (competing for the free search engine listings).

Annuity Lead System Part 4:

Now that we have the basic keyword research done for your annuity lead system and you are setting up your PPC campaigns, lets look at the power of local search traffic. If you type in Google's search engine 'annuity name of town', 'annuity name of city', 'annuity name of county', 'annuity name of area', make sure your office is located on the local search results...

The local search results are prime real estate on Google's search engine and it's FREE! Use it to your advantage because nobody else is...or very few.

If you do not show up or you don't have up to date information or a website URL instead of where it says maps.google.com, you need to go to Googles local business center and update your information. And while you are there, load it with content, pictures, and even video so that you get the top listings on the local search results.

Use the Google local business center to optimize your site for the major products and services you offer so that you show up (not just annuities).

Now that you have updated your local listings you will get free qualified traffic to your website.

Annuity Lead System Part 6:

In addition to your local search listings, if you do not show up on the free organic search results (at least the top 2 or 3), then your site is not optimized for local traffic at all and you need to either have your webmaster do it (or fire them for not doing it), or do it yourself...

You do this simply by optimizing your site (specific pages) around the local search phrases: 'annuity name of town', 'annuity name of city', annuity 'name of county', annuity 'name of area'. And putting them in your Meta Tags, and throughout your website.

OK. Now you are really cooking and you should start getting really good quality traffic in a few months (Google takes time to make sure your site is 'Google' friendly), and you haven't spent a dime yet!

Annuity Lead System Part 7:

Back to your pay per click. The best part of Googles Adwords program is that you can target your keyword phrases above on a Geographic basis. You can actually tell Google that you want only people in certain zip codes, Counties, States, or simply within a 5, 10, 40, or 100 mile radius (or more) of your office, to see your ads!!! It's awesome.

Now you have done more to dominate the local listings than anyone else. The only thing left to do is:

• Make Sure You Have A Killer Lead Generation Website: all the traffic in the world is useless if you're not generating leads.
• Create Videos: create a video or videos around your main keywords and put them on Youtube.com. You might get a video to show up on the local search listings which will further give you an unfair advantage.

If you really want to sell more annuities read my recent review of a new annuity sales and lead generation program. Buying annuity leads and paying for appointment setting can be very costly. Read my review so you can decide for yourself if the annuity selling system and prospecting secrets are right for you.