Clicks But No Conversions?
by Tim Dalessandro
(West Chester PA)
I am going to buy the report for $6.95 on Sunday (tomorrow) when I'm rained in just to see what you have to say. I own a health insurance business in PA and already use facebook PPC advertising. Problem is I just don't think it's legit. Every time I increase my bid where I know I will get clicks I get plenty of clicks and reach my daily budget with no problem. HOWEVER, nobody ever fills out the quote request form that the link drives them to (clicks but no conversions). This leads me to believe its bullshit and a scam. I've tried tinkering with it and toying with different ads but the same thing happens. I've done PPC before through other channels including Yahoo etc. Each time I did it and got clicks people would fill out the request form-it just got too competitive bid wise on the search engines. My ads are very straightforward and anyone clicking it know why they are clicking it-to look at health insurance quotes and possibly apply online. The quoting website itself is very easy and self-explanatory. The ad/website have a good call to action.
SO, for all the clicks I've gotten on facebook and to not have anyone have filled out the request on my website is just too hard to believe.
Please give me your feedback because I really do want Facebook advertising to work for me. I even have a business page on facebook which I tried as my link on the ads too but that didn't work either so I went back directing people directly to my quoting site again.
FYI-my quoting website the ads get directed to is: www.onlinequotesnow.com and my name is Tim Dalessandro (West Chester PA) if you want to see my facebook business page.