Insurance Marketing Ideas and Your Prospecting Letter System

Insurance Marketing Ideas and Tips and How To Step Up Your Insurance Prospecting Marketing Game

In Million Dollar Prospecting Letters you received a marketing system that can be modeled to help you get more appointments with business owners, or consumers.

The prospecting letter system and insurance marketing ideas work best for marketing to business owners because you can call them after you finish your sequence of mailings (check your states laws in this regard).

I have received a number of critiques from customers such as yourself (I used to offer free critiques of sales letters for purchasing Million Dollar Prospecting Letters), and there are a few glaring problems with these letters.

Use the insurance marketing ideas and tips to step up your prospecting and lead generation game...

The insurance marketing letters are not targeted. Every letter I critique is geared towards businesses in general. Not a specific niche. You will get better results when you market to niches. For example:

a. Dry Cleaners
b. Carpet Cleaners
c. Italian Restaurant Owners
d. Chiropractors

A General niche would be 'Small Business Owners'. Even Restaurant owners could be considered to be a broad niche, but at least it's more defined than a small business owner. A true niche would be Italian Restaurant owners.

Because once your prospect sees that you know about his or her industry and what problems they are having, and that you are focused on helping them specifically, your insurance direct mail marketing response rates jump.

1. Look into your past employment
2. Look at family members occupations
3. Look at your clients and the businesses they are in
4. What is your favorite hobby?

More insurance marketing ideas...

There are many ways to identify a niche. You probably know more about it than you think. And if you don't? Get a few trade journals and newsletters from the niche, and go to the association websites and study up a bit.

Get a list of local businesses in the niche you choose. Refine the list. Then, get your sequence of letters going.

In Million Dollar Prospecting Letters I recommend a basic letter format. But now I want you to step it up. The insurance marketing idea of 'Wowing' your prospect has become a lost art. Here's a few tips and secrets on how to accomplish the 'Wow' factor.

For example, instead of sending the third or fourth letter in an envelope, send it in a Fed Ex Envelope (or the poor man's version could be Priority Mail). Do you think this will get past the gatekeeper?

What if you put in a disposable cell phone to help them make the call to you?Or, how about hand delivering it (a paid courier).

I recently received an email from an agent or planner and he said, 'That's too expensive'! I challenge you...

Look at your appointment ratio and your closing ratio. Is it average, or good? Because all you really need to make a profit is an average appointment ratio and closing ratio. Of course you should strive to improve your ratios because it's money in the bank. Let me explain...

Let's say your commission on one group plan is $4000 for the year. Not including renewals and selling a policy to the business owners, and upselling buy sell agreements or whatever (thousands there alone).

Now, let's say you send 10 letters a week to your niche, and you send a sequence of three letters 10 days apart. The first 2 only cost about .50 give or take, each. The fed ex is $15-$20. The list is $100.

Now, let's also say that you have a small list of 100 businesses total. The total cost would be about $2200, not including a disposable cell phone (try it). Ok, so you are investing a total of $2100 on a list of 100 businesses.

Do you think you could get 5 or ten appointments and sell one business owner on a group plan with these insurance marketing ideas and tips? If you said Yes, then you are in the Green around $1800. Not including upsells and referrals from this business owner.

You could accomplish these results with a number 10 envelope, but I challenge you to step your game up.

Still nervous? Why not do a split test. Send one half the letters, and the other half the fed ex. See which one works best.

If you don't have Million Dollar Prospecting Letters, get it. You'll be on a special list that gets a few more insurance marketing ideas, tips, and prospecting nuggets that the free referral mini course subscribers don't get. And if you don't have the free referral course, you should get it as well. It's no nonsense, 'Here's how to get more referrals and clients' mini course and newsletter.

I'm A Financial Planner! Not an Insurance Agent! All of the insurance marketing ideas and tips are for you too. Here is a special marketing page for financial advisors.

Be sure to watch this video if you haven't already. I am getting a lot of good feedback on it.

Read this article on on insurance email marketing and how to build a qualified list online, if you are interested in email marketing.