Business Referral Club Lead Generation Tip

by Peter O'Rourke
(Toronto, Canada)

Re: A business referral lead generation tip.

I started a business referral club eight years ago. The difference with our club is that all members are business owners. They must have a minimum of five employees. Instead of a lawyer or accountant in sole practice they are partners in mid to large size firms. Instead of a web developer we have the owner of a software company that has over 250 trucking companies as clients etc etc. This has been a very good and constant source of leads both with members and their clients who also tend to be business owners.