How To Make Insurance Marketing Produce Better Results...
There are all kinds of insurance marketing and financial advisor marketing
schemes
floating around the financial services industry. Some are scams, some are OK,
few are reliable.
If you want
to sell more insurance and financial plans, you have to get good at direct
marketing; the only reliable and scientific method that produces results.
This article on health
insurance leads does a very good job of describing the differences in terms
of direct marketing and awareness marketing.
If insurance marketing is your passion and you want to sell more
insurance and/or financial plans this web site is going to be a gold mine for
you. I reveal different insurance marketing and financial advisor marketing
tips and ideas in each article.
So do your best to read
through, print, and study each and every article over and over. Come back often.
I can't guarantee this web site will be up forever.
Insurance marketing
using direct marketing methods can be extremely effective. Insurance marketing
is not effective if you start and stop different marketing systems (one
of the biggest mistakes insurance agents make in their marketing is giving up
to soon.)
Effective insurance
marketing and financial services marketing is comprised of several mini
marketing systems. For example, one agency that is very successful does
the following...
- A series of letters is
sent to a target market, they follow up, and then set appointments. Non responders
are put on a postcard marketing system.
- New and current clients
are put into another insurance marketing and financial plan marketing system:
Thank you's, Birthdays, anniversaries, review appointments, referral marketing,
and a newsletter.
- On top of that they are
doing seminars for clients, seminars for non clients, dinners, publicity,
and more...
Each area of contact is
thoughtfully created and tested.
Shortcuts in their marketing
is not an option. Shortcuts are trouble makers and emulate a lack of effort
or belief in what you are doing. Here's a perfect example of this ANTI insurance
marketing and financial services marketing mind set...
We HAD an agent
who we only heard from when we had a question. Once in a while we got a postcard
from him. His postcard was a 3x5 card that basically said he sells life insurance
and here are the rates in case we wanted to get some. It looked like he mailed
from his kitchen table.
I did get a
birthday card but all it said was Happy Birthday on the front (on an inject
printer), and he had his contact info on the other side. No personal note, no
special gift.
A
makeover to this attempt at marketing might be...
- Insurance Marketing Mini
System #1:
A newsletter. Any
agent or financial planner that does not have a monthly newsletter with good
info and fun to read info is losing tons of money. You can ask for referrals
to your newsletter, advertise new services, have contests, and much more.
Don't even procrastinate on this. Just do it.
There is a perfect example
of a newsletter you can use in either one of these insurance
marketing and financial advisor systems (the newsletter tips alone is
worth several times the investment in the material.)
- Insurance Marketing Mini
System #2:
Identify A Market And
Market The Heck Out Of It. Instead of marketing to businesses in general,
identify a niche and gear your marketing message toward this niche. Your response
rates will go up and you will make more sales. Send a sequence of prospecting
letters and follow up with an appointment.
If you are going after
consumers, a good niche might be seniors. Craft a sales letter system and/or
a postcard system and market your seminar (you have to do seminars if you
are targeting seniors). Read this article on annuity leads (and all other
articles on this web site). If you can't do seminars, market your newsletter
and keep after them until they say stop or become a client.
- Insurance Marketing Mini
System #3:
Craft a referral letter
and mail it to your clients. Reward for referrals.
- Insurance Marketing Mini
System #4:
Thank all your clients
with a nice thank you letter. Do this for each new client you pick up, each
new sale you make, and do it once per year to everyone on your list. Do not
market a thing. Send a special gift.
Send a birthday card
to all your customers. Include a special gift.
Create several little
'guides' and give them to your client base. Use
them as lead generators in your marketing.
Call your best clients
(or all your clients if you have time) out of the blue and see how they are
doing. Don't even talk about insurance.
Get free publicity.
Yes it's very possible, and if you do it right, it can become your most valuable
marketing tool. Send press releases to your local newspapers, newsletters,
and radio. For example send a press release regarding your new 'guide' you
created (see #6), a special event you are having, your seminar, your donation,
etc. etc.
Create a direct response
web site and write content. Each page is geared around national and local
(or just local to start)
keywords to get higher rankings in the search engines. Use Google Adwords to
get instant clicks on your content pages. Funnel these clicks into your auto
responder (opt in list) and let it do the marketing for you 24 - hours a day.
Use this service, it makes
everything easy for you.
Keep
your system going. Don't stop.
Related Articles:
Recommended
Products:
My Very Best
To You,
Brian
Maroevich
Author, Million
Dollar Prospecting Letters
www.Insurance-Leads-Advisor.com
©
2004-2006 www.Insurance-Leads-Advisor.com
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