How To Follow Up On Internet Inquiries
One of your common tasks in building your business is following up with clients
In this day and age you are now getting e-mail's from clients and prospects.
Your clients and prospects use e-mail daily, and they use the search engines
daily as well. They are getting very savvy and sophisticated with this technology,
and if you want to stay ahead of the game you need to understand and use it
The first thing you need is a real e-mail address. I covered this in a prior
newsletter so I won't rehash it here. Basically, if you are using a free account
from AOL, or Yahoo, etc., you are looking like an amateur insurance agent of
financial planner (because you don't have a real website with real content).
Effective e-mail follow-up is not simply replying to an inquiry with a bland,
For example, if you get an inquiry and they ask something like, "Do you
do auto insurance?" Your first inkling, if you don't do auto insurance,
"No, sorry. You might want to try name of insurance agent.
Your Name and E-mail address."
Here are a few e-mail basics to keep in mind when responding to any inquiry...
- Say, 'Hello'.
- 'Thank' people for emailing you.
- Be polite. 'No' is not polite. It's a bark, especially in e-mail. E-mail
is a dry medium and words can be perceived differently than you intend them
- Always 'finish off' your e-mail. I am astounded at how abruptly people end
their e-mail's It makes one feel a little uneasy. Finish it off with something
like, 'Thanks again. Please let me know if you have any questions or need
- Be sure you web site and contact info is easy to find in your signature.
Those are the basics.
If you want to turn casual inquiries into new clients, you need to do all of
the above, and then get them into your marketing sequence...
Ease them into your direct response web site and autoresponder. Also, get
them on your mailing list.
If you don't have a direct response web site and an autoresponder, you are
losing out on tons of new business.
Every inquiry is a potential client and referral source, and people judge you
based upon their interactions with you. Especially with e-mail.
My Very Best
Dollar Prospecting Letters
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