General Versus Specific Goals

What Are Your Goals For 2007?

Now is the time to plan for 2007. But how are you going about setting your goals?

Most agents and planners do a very general approach to goal setting, and this is a big mistake. General goals get meager results. Specific goals and action reward you...

General Goal example: Get more appointments. Increase sales. My Strategy: Increase awareness among clients and prospects. My Action: More networking. Speak. Join associations.

Good Goal example: Get x number of appointments per week. Increase sales by x dollars per month, for a total of x dollars per year. Macro Strategy: Get my name and face in front of potential clients in name of industry. My Action: Set quarterly appointments with 'Upper Crust' clients, semi annual appointments with 'B level' clients, and annual meetings with all others. Mail all clients a newsletter every month. Host two seminars. Get 6 speaking engagements.

This can be changed of course. For example, you can include your direct marketing/lead generation system as a goal. Or, you can set a goal of working 3 days a week so you can spend more time with your family, and address specifically how you will do this without sacrificing your income. Hint: A fully functional, lead generation system (direct mail, seminars, etc.).

Good luck in 2007!

My Very Best To You,

Brian Maroevich
The Avalanche Response Marketing System

©Brian Maroevich

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