General Versus Specific Goals
What Are Your Goals For 2007?
Now is the time to plan for 2007. But how are you going about setting your
Most agents and planners do a very general approach to goal setting, and this
is a big mistake. General goals get meager results. Specific goals and action
General Goal example: Get more appointments. Increase sales. My Strategy: Increase
awareness among clients and prospects. My Action: More networking. Speak. Join
Good Goal example: Get x number of appointments per week. Increase sales by
x dollars per month, for a total of x dollars per year. Macro Strategy: Get
my name and face in front of potential clients in name of industry. My Action:
Set quarterly appointments with 'Upper Crust' clients, semi annual appointments
with 'B level' clients, and annual meetings with all others. Mail all clients
a newsletter every month. Host two seminars. Get 6 speaking engagements.
This can be changed of course. For example, you can include your direct marketing/lead
generation system as a goal. Or, you can set a goal of working 3 days a week
so you can spend more time with your family, and address specifically how you
will do this without sacrificing your income. Hint: A fully functional, lead
generation system (direct mail, seminars, etc.).
Good luck in 2007!
My Very Best To You,
The Avalanche Response Marketing