Why Direct Mail Is Still King!
Is direct mail still king? Maybe it will help if you hear the answer from someone else...
According to a recent study by Pitney Bowes, consumers prefer regular
mail over other forms of communication from service providers.
Here's a snippet from the
"The study, which was the third mail preference Pitney Bowes conducted since
March 1999, found that, even in today's electronic world, the majority of consumers
(66%) prefer regular mail for documents, letters and messages, up from 62% in
What does this tell you about your current marketing strategy? Answer...
You should focus more energy on communicating with your clients and prospects
using direct mail.
While your competitors are busy trying to find ways to save money and get as
many e-mail addresses as possible and trying to eliminate "costly printing and
mail costs", you will be giving them WHAT THEY WANT, and slowly taking
away their prospects and clients.
I am not saying you should eliminate the Internet and e-mail. No. You should
definitely be using the Internet in conjunction with direct mail. Why? I'll
cover this in a future newsletter.
Author, Direct Marketing Entreprenuer
Marketing Made Easier...
Amazing Prospecting Letters.
PS: Can you think of any agents or planners you know that would be interested in this site:
Insurance Leads Advisor.