Is Your E-Mail Address Hurting Your Sales?
If you have a cheap or free email address that you use in your communications it's probably
hurting your sales.
I get quite a few emails from agents, planners, and other business professionals
on a daily basis. But 90% of them have a major flaw that is hurting their sales.
They don't have a REAL email address!
Their email address might look like... firstname.lastname@example.org. Or maybe
it will like something like this... email@example.com!
If you are trying to position yourself as a knowledgeable financial planner
or insurance agent, what kind of image does an e-mail address like this convey?
If you do not have a professional (direct response) website and a real email
address you are conveying an image of a "behind the times also ran", and you
are not the expert that your prospect should be seeking advice from.
Let me put it in perspective.
Have you ever called a business out of the Yellow Pages and someone answered
on their cell phone?
Remember that time you called what you thought was a professional business only
to hear kids in the background or a dog barking nearby?
I've called a couple businesses and heard the television blaring in the background
of the person I was trying to have a conversation with. I know you have too.
That's the kind of image you DO NOT want. And if you don't have a "real"
email address and website that's exactly the image that you are conveying to many of your prospects
these days (a real e-mail address would be something like this... FrankDowney@FinancialEngineering.com).
If you want to have a well rounded, professional image that people can trust,
get a real e-mail address today.
How do you get a real e-mail address?
You get the real email address by getting your own domain name and
creating an e-mail account through it. It is very simple and every hosting company
(the online business that hosts your domain name) will set up or help you set
up your email account.
If you want a killer web site that is "search engine friendly" and therefore
generates local or national leads for very little cost,
Build It is the is the way to go, in my opinion. It's an online software
program that helps you build a content driven, professional website that ranks
well in the search engines so you can generate leads.
Site Build It does not build a
nice looking site that sits idle like many web designers build. They help
you build an online business, and they make it very simple for you to use
and understand. I own several of them for different businesses we own. I wish
I had known about it several years ago because I would have saved thousands
of dollars in time and money.
Get a real website and a real e-mail address today.
Every email you are sending out that is hard to remember and looks like it was
created with a free account at Yahoo or Aol is hurting your sales.
The Avalanche Response Marketing
Million Dollar Prospecting Letters
Postcard Marketing Secrets
PS: Can you think of any agents or planners you know that would be interested in this site:
Insurance Leads Advisor.