Products And Systems...
I get emails weekly from agents and planners saying the same thing over and over...
"How do I get appointments and sell X products?"
The answer is to get a marketing system going that targets precisely those
prospects that you want to meet with. And you have to systematize it.
If you need appointments and sales right now, buy
some leads. But don't rely on these totally as your only revenue source.
The treasure at the end of the tunnel is in your own marketing efforts, that
are systematized. Buy leads to fill in for emergency situations, and if you
happen to have a slow week (which should ever happen if you are doing your work
You need a system that generates new business from cold lists (people who have
never heard of you). And you need a system that markets back to your client
base...relentlessly (a newsletter!!!!) This is what you need at a minimum.
And if you want to make appointment setting easier, stop
marketing products, and market SOLUTIONS.
"Yea, but I want to sell life insurance". Nobody WANTS to
buy life insurance. They want to protect their family from financial devastation
so that the bank doesn't seize your assets because their spouse can't find the
money to pay the bills.
"I want to sell auto insurance". Do you think people will
respond to a letter that says "Free Auto Insurance Quote", or "21
Ways To Save Money On Your Name Of Insurance!"?
Need to get appointments with business owners? This
is a proven system, and a good place to start.
My Very Best
Dollar Prospecting Letters
© 2005 www.Insurance-Leads-Advisor.com