Postage Rates, Planning, And More
Dear Valued Subscriber,
Did you miss the latest review? Here
Before we get into the main article, let me ask you a question...did you adjust
your goals and revise your business growth strategy for 2006? There's no better
time to start than now if you haven't done so already. If you want to double
or triple your business this year, a solid marketing system should be part
of your strategy. More on this later....
Postage rate increases: Effective January 8th, 2006, postal rates went
up from 37 cents to 39 cents for the first ounce of First Class mail, and up
1 cent to 24 cents for a postcard. So if you were to mail 5000 letters, it would
be an extra $100 for postage, or if you mail a postcard, it's an extra $50.
This is a nominal amount, and shouldn't have much of a negative effect on your
Should you mail more? Should you mail less? The answer is to mail the same
amount, if not more than you already are today, and stay focused on the marketing
system you are following. You are following one, right? If anything, you should
test and improve in the areas of your list selection, ad copy, and mail
more often to your clients. Plus, you should take advantage of the f.r.e.e.
and low cost marketing channels such as Internet marketing (search engine optimization
for your web site, and email marketing), and purchasing Internet-based
By the way, what is your marketing plan for the upcoming holidays, such
as Valentines Day (almost too late if you haven't figured this one out already),
St. Patrick's Day, Easter, etc? If you don't have one yet, I suggest you spend
some time right now and figure it out. For example, for Valentine's Day, you
could remind your clients in your newsletter or with a postcard and provide
them with tips for last minute gifts and/or romantic suggestions.
My Very Best
© 2006 www.Insurance-Leads-Advisor.com