Postage Rates, Planning, And More
Dear Valued Subscriber,
Did you miss the latest review? Here it is.
Before we get into the main article, let me ask you a question...did you adjust your goals and revise your business growth strategy for 2006? There's no better time to start than now if you haven't done so already. If you want to double or triple your business this year, a solid marketing system should be part of your strategy. More on this later....
Postage rate increases: Effective January 8th, 2006, postal rates went up from 37 cents to 39 cents for the first ounce of First Class mail, and up 1 cent to 24 cents for a postcard. So if you were to mail 5000 letters, it would be an extra $100 for postage, or if you mail a postcard, it's an extra $50. This is a nominal amount, and shouldn't have much of a negative effect on your profits.
Should you mail more? Should you mail less? The answer is to mail the same amount, if not more than you already are today, and stay focused on the marketing system you are following. You are following one, right? If anything, you should test and improve in the areas of your list selection, ad copy, and mail more often to your clients. Plus, you should take advantage of the f.r.e.e. and low cost marketing channels such as Internet marketing (search engine optimization for your web site, and email marketing), and purchasing Internet-based insurance leads.
By the way, what is your marketing plan for the upcoming holidays, such as Valentines Day (almost too late if you haven't figured this one out already), St. Patrick's Day, Easter, etc? If you don't have one yet, I suggest you spend some time right now and figure it out. For example, for Valentine's Day, you could remind your clients in your newsletter or with a postcard and provide them with tips for last minute gifts and/or romantic suggestions.
My Very Best To You,
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