Life Insurance Ads and The Lessons Behind Them...

How to create effective life insurance ads for television, print, or for your webpage and radio insurance marketing efforts.

The insurance advertising lesson I am about to present to you is not complicated. As a matter of fact I am going to make it really easy and do very little 'teaching' as I normally do in my articles. This will be fun...

What I want you to do is watch the first two life insurance ads and note what they have in common. And then watch the third ad. It's clearly an American insurance ad.

After you watch the American life insurance ad compare the difference of the first two insurance ads compared to the American one. OK, go watch and then I'll meet you at the bottom of life insurance ad number 3...

I hope you can tell the main differences between insurance tv ads numbers 1 & 2 to that of the American ad (number 3). Clearly, the two ads from Australia and Thailand are head and shoulders above the American version. They get it...

Emotion is the number 1 force in marketing. Without it you will sell very little of anything. See, 10% of the readers and watchers of your insurance ads are making decisions based upon logic. And the American ad was all about logic and boring 'features'. The first two ads were all about emotion. And they were very good. Ever time I watch them I get emotional. And I am trying to analyze it as a marketing piece.

There is only one thing missing from the two foreign insurance ads. They are missing a...

There is not phone number or website to drive prospects to. Big mistake.

When selling or marketing a product...a premium or luxury product, or when motivating people to take action to buy something, emotion is going to be the driving force in your marketing piece.

Highly Recommended: Get A Free Life Insurance Marketing Postcard That Raked In $21,531 in new life insurance business.

Now, lets break the mood and watch a funny life insurance commercial...