How Insurance Television Commercials Should Be Made...
Insurance companies are throwing loads of money at insurance
television commercials. And just about all of them are not lead generation commercials. They are brand advertisements. Brand advertising is a theory that goes like this: "If we pound
our company name into a prospects consciousness, eventually they will think of our company when they need something we sell."
And they look like everything else
But insurance for television lead generation can be effective, if done properly.
A good example of a tv commercial for insurance has been uncovered, and it's
from a Thai insurance company.
Here is what
insurance television commercials
should be trying to achieve. Read my comments below
after you have watched it...
OK, did you watch the whole thing? Good...
This is the best tv commercial for insurance I have ever seen. My comments...
If a large carrier produced a similar ad and included a call to action, they
might get a flood of life insurance leads. You might even be able to produce
something similar on a small budget.
But the overall lesson here is that it is loaded with emotion, and this is
the key to getting people to take action. Most agents are focused on getting
the lowest cost term insurance program for their clients. Most people buy
an insurance product because of what it's going to do for them. Not because
it's cheap. If you go after cheap clients, you'll get cheap results.
Using emotion in your advertising (and insurance television
people out of the "save money mode" and into a state where you have the power
to guide them to the right decision. Insurance television commercials almost
never do this. They are designed to get you to 'hopefully' remember the insurance
company name. Not get you to want to get insurance. This life insurance for
television ad is one of a kind. Learn from it...
And like I said, the only thing missing is in this tv commercial for insurance
is a call to action. What is a call to action? A call to action is a
direct response marketing technique that is esssential for all advertising.
It's how a prospect is bascially asked to take action, and you make this request
very simple by spelling out exactly what you want your prospect to do. Guide
your prospects to pick up the phone and/or go to your website...
"To get a free special guide to buying life insurance pick up your telephone
and call 1-800-222-2222 anytime 24hours..."
"For a special free report called 10 ways to protect your family from financial
devastation, call 1-800-222-2222 anytime 24 hours. Pick up the phone and call
1-800-222-2222 now while it's still fresh in your mind". Or, if you are in front
of your computer, go to www.InsuranceProtectionGuide.com and download
your free report instantly.
(By the way,
www.InsuranceProtectionGuide.com is available at this time. Do you want
an effective lead generation website? One of the keys is to get a memorable
url. More on this later).
"Call for a free quote and to see if you qualify for our low cost term insurance
program. Call 1-800-222-2222 now. Pick up the phone now and call 1-800-222-2222
and discover how a low cost term insurance program will take care of your loved
ones in the event of an untimely disaster."
For more tips and critiques of insurance television commercials, insurance
lead generation, 'calls to action, and much more, stay tuned and sign
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'Referral Secrets' mini course now.
Insurance Leads Advisor