Don't Let The Do Not Call List Get In The Way Of Good Marketing...
The National Do Not Call List
(or, the national do not call registry) is causing quite a stir.
Consumers are breathing a sigh of relief, and businesses are scrambling to re-vamp their marketing strategies.
But the do not call list really only effects businesses that market to consumers (via the telephone). It does not affect business-to-business telemarketing.
Also, if you have a business relationship with a consumer they can't file a complaint against you for calling them...unless they ask you not to call them. Here is what The Do Not Call Registry has to say:
"Placing your number on the National Do Not Call Registry will stop most, but not all, telemarketing calls. You may still receive calls from political organizations, charities, telephone surveyors or companies with which you have an existing business relationship."
"...if a consumer asks a company not to call, the company may not call, even if there is an established business relationship. Indeed, a company may not call a consumer - regardless of whether the consumer's number is on the registry - if the consumer has asked to be put on the company's own do not call list."
How much is the fine? If a consumer files a complaint, the offending company can pay up to $11,000. That's a big fine...
"On October 1, 2003, a consumer who receives a telemarketing call despite being on the registry will be able to file a complaint with the FTC, either online or by calling a toll-free number. Violators could be fined up to $11,000 per incident."
Smart consumer orientated businesses are not going to let the do not call list hurt their businesses. They are going to focus more on
direct marketing and unique promotional efforts, including interenet marketing.
Now that they can't rely on the old cold call anymore they are forced to use more inquiry driven marketing approaches.
The do not call list is also forcing businesses to upsell and get more from their client bases. In other words, start selling more often and harder to your current customer base, and ask for referrals (if your customers like you and your products and services, they WANT more of your products and services. So don't be timid when it comes to marketing back to your client base. As the great Zig Ziglar says, "Timid salespeople have skinny kids.")
For more info go to:
Do Not Call List
for more information.
Brian Maroevich, Author
Amazing Prospecting Letters
Copyright 2003-2005, Brian Maroevich, All Rights Reserved.