The number one secret to generating internet leads (I call it a secret because most of the top ranked life insurance companies on the search engines are not using this secret), is to create a content site. There are other ways to generate internet life insurance leads, but if you really want to get a steady flow of internet insurance leads, you should focus on a content site.
The Second Secret
The second secret is to create a site that is rich with 'keywords'. Let me explain the basics of what a content site is first, and then I'll get into the basics of keywords after that. A content site is a site that contains articles and information that relates to the topic you are discussing. So in other words, to generate internet life insurance leads you have to create a site about life insurance. Not a site about how to get life insurance from you. This is what almost all the top ranked sites are doing (more on this in a moment). You want to educate your internet life insurance lead (or your internet prospect who enters you site.)
The more relevant content you can provide, the higher you'll rank in the search engines. You have to structure your site properly as well. I will provide a few bits of information on this subject in this article, but there is a lot more you need to do in order to get all the pieces right (more on this in a moment as well). There are complete internet systems and manuals on this subject alone.
A website that is not structured properly will get a lousy score by the search engines and you won't get any internet life insurance leads. So basically a content site is just that. A web site that contains valuable, useful content your Internet prospect is looking for. Your content also must be 'keyword rich.' In other words, you want to put in the exact keywords into your website content that your prospect is punching into their web browser. But you have to do it in a way that search engines don't penalize you for what's called "keyword spamming." A safe way to accomplish this is to write your information and insert the keyword(s) into it a little more often than you would if you were writing the article without the exact keyword(s).
http://www.goodkeywords.com/ Just sign up for the free trial version of WordTracker and type in the keywords you think your prospects are typing in and you'll see different versions and alternatives. You are going to type in "life insurance" right? The first thing you'll see is that it's searched about 4,000 times a day (at the time of this article). That's a lot of searches, and a lot of potential internet life insurance leads. There's also a lot of competition for these keywords. So the good news is that there are a lot of people looking for life insurance information. The bad news is it will take time to rank high in the search engines. But it won't take as long as you think. You may even want to dig down deeper in the niche and build a content site on term insurance or universal life insurance... OK, I'm getting ahead of myself. There's a bit you should learn before you dive in, but if you want a great resources see the links at the bottom of this article. Let's keep it simple for now...
I know it sounds sort of complicated. And it can be. But there are tools that make it very simple. In this article I've discussed two of the more important aspects of a successful website. But a teaching someone about building a successful website is a lot like teaching someone about basketball. I can't teach you about basketball if I only describe the two most important positions: Pointgaurd and the forward. I would have to describe all the positions, strategy, and other variables. Same with your website that will generate internet life insurance leads. You need to have and perform each part the right way or you won't get as many internet life insurance leads.
It may sound like a lot, but the time spent on it will be worth it. You'll learn a lot and you'll be ahead of all the agents out there. If you don't have time, hire someone to do it for you. Maybe a part-timer. But be sure they follow all the rules of building a successful content site that ranks well in the search engines and you'll be rewarded with internet life insurance leads. I have spent several thousand dollars on tools because the more you learn, the more you think you need to learn and you end up buying all kinds of stuff. BUT, I finally found a software program that eliminates all this hard work and makes it all much much easier. It does all the complicated stuff for you from building your pages to forcing you to make them search engine friendly. All you have to do is write and follow the system. No programming.
Selling Life Insurance.
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