How To Use Recorded Messages In Your Marketing To Generate Insurance Leads And Referrals!
Using 24 hour recorded messages in your marketing is a
proven way to increase response to your marketing. It is also a very underrated
strategy as well.
24 hour recordings have primarily been used to drive people to pick up their
phone and call a toll free number. They either listen to a short 'thank you'
greeting and asked to leave their mailing information, or they are asked to
leave their name and address only after listening to a marketing message. Both
methods are effective when composed and implemented properly.
The problem with these techniques is that they are not utilized properly. Many
novice marketers make these...
3 Common Free Recorded Message Mistakes:
1) Sticking with one recording, and not tweaking it for maximum response rates.
Test a recorded message versus simply asking for your prospects name and address.
Which one gets the best response, and which one produces the best quality leads?
2) Using one 24
hour free recorded message. If you are smart, you have a pre-written script
before you record your message. If you are even smarter, you'll have two or
three ready to test against each other. 5 is even better. One is 30 seconds,
another might be 60 seconds, etc. etc.
3) Statistics. If you use a good recorded message company, they will have very
important statistics for you to look at. One of the most important stats shows
you where your prospects are dropping off (hanging up). If your drop off rate
is high, you need to test another recording, or change the inflection in your
voice to keep them interested...or both. Don't use a cheap voicemail company
to save money, because you might be missing out on getting the big fish.
Here are 6Ways To Use Free Recorded Messages
In Your Marketing To Generate A Constant Stream Of New Leads
1) As a secondary reason to respond. Most advertisements
have a call to action.
Usually the call to action for agents and planners (or any service related business)
is to call their office to schedule an appointment. Most people don't want to
speak to a salesperson. They want to be sure they are not pressured, and make
a good decision. In addition to this call to action, include a free recorded message
alternative for those people. This way you capture as many new leads as possible,
and build your mailing list. Some people who call will even call to schedule an
appointment right after hearing your message instead of leaving their contact
information (if you do it right).
2) As a primary reason to respond. You can gear your advertising
around one lead generation system, and that is to create an advertisement, and
use the voicemail recordings as your only means for your prospect to get the
information they want from you.
3) Filter. Use a long recorded message to filter out all
of the unqualified leads, and keep the qualified ones. You must do a good job
on your recording, test, and tweak. But this could be a very lucrative way to
get prospects in the door.
4) Hotline. Most marketers are offering a free report as
their primary lead generator. But what most marketers are not doing is using
the recording as the special report. For example, a typical call to action is:
Call 1-888-888-8888 anytime 24 hours a day to get your free report. An alternative
would be: 10 Ways To Name Of Benefit: Call 1-888-888-8888 anytime 24 hours for
a free recorded message. (See #4 above).
5) Put your recorded message line on your website. If you
have a website, be sure you are maximizing your lead generation efforts. In
addition to your free mini course that you are offering (and or a free report),
put your 24 hour hotline number on their too!
Referrals. I love this idea...See the following video for a tip from
a real estate agent and tweak it for your own marketing:
For more tips and tricks that will increase response to your lead
generation efforts online and off-line, subscribe
to my free "Referral Secrets Mini Course" now.
For proven techniques on using 24 hour messages, including my own take on them
that has been a big winner, get Postcard
Marketing Secrets, or ARMS.
Insurance Leads Advisor